Friday, January 24, 2014

How will self-driving cars impact the insurance industry?

Self-driving cars have been a hot topic lately in the property and casualty insurance industry. Over this past year, almost every speaker from a property and casualty insurer mentioned the potential impact of self-driving cars on the insurance industry. However, few of them described exactly how the industry will be different, except to state that it will be very different from what it is today. This article will attempt to fill in the gaps by analyzing the implication of self-driving cars on the property and casualty (P&C) insurance industry and specifically, the auto insurance industry.
Before the analysis, we have to first define the self-driving car in discussion. There are a couple possibilities. First, the most primitive form of self-driving car would be one that requires supervision from the driver. For example, currently, Google's self-driving car requires the driver to manually control the car when there is construction ahead. This form of self-driving car will most likely shift the responsibility of the accident back to the driver since they are supposedly overseeing the car’s operations, so it will have a minimal effect on the auto insurance industry. However, once the technology matures, it will be unnecessary to have a driver overseeing the car, and at that point, Google or other companies that have self-driving technology will start to be responsible for the accident caused by their "product," as it will make no sense to impose the liability on the drivers.
When the developers are responsible for the self-driving technology, there will be dramatic shift in the P&C insurance industry. There will no longer be any reason to insure yourself if you know that Google will be completely responsible for all damages, which is the most likely case under the strict liability of current product liability laws. If people stop insuring themselves, then the major players in auto insurance, such as Geico, Progressive, and State Farm, will suffer significantly. One may argue that there will still be a need for insurance, and yes, I agree. However, since the risk is transferred to one single entity such as Google, thousands of insurance policies will most likely be reduced to one master policy covered by a single insurance company, and the profit made from this type of policy cannot be compared to the profitability of the current auto insurance industry. Further, the auto insurance industry makes up over 24 percent of premiums for the P&C insurance industry[1], so if the auto insurance industry decline, it will cause a huge dent in the P&C market. At the same time, the P&C job market will be flooded by agents who lost their jobs due to the declining auto insurance industry.
However, the auto insurance industry will not be completely eliminated. One of the auto insurance industry services that will remain is its extensive claim service network because regardless of who is taking responsibility for the claim, the claimants and the subjects of the accidents still need places to get their money and fill out the legal forms. I predict that these current auto insurance companies may cooperate with companies such as Google, and they will administer the claims in return for a lump sum fee.
One may argue that self-driving car is still far away from widespread use because the system is too expensive. As the Washington Post pointed out, the self-driving car's 3D sensor alone costs $70,000 dollars[2]. However, these sensors, like any other technologies, will most likely follow Moore’s Law and their prices will decrease by half every year, but the performance will increase by twice as much. After only a few years, the cost of the self-driving system will fall to the range that is affordable to the public.
One may also argue that self-driving cars will be delayed significantly due to the current driving laws, but looking back at history, technologies often shape the way we make laws and not the other way around. Also, if there is problem with liability, some firm will surely hire many lawyers to work the problem out.
In the coming decades, the self-driving car will definitely emerge somewhere in the world, even if it does not start from the U.S. Of course, all of my predictions are pure speculation, so please comment below and tell me what you think will happen!


[1] National Association of Insurance Commissioner, Property & Casualty & Title Mid-Year 2013 Industry Report (2013), www.naic.org
[2] Brad Plumer, Here’s what it would take for self-driving cars to catch on (Oct 23, 2013), http://www.washingtonpost.com/blogs/wonkblog/wp/2013/10/23/heres-what-it-would-take-for-self-driving-cars-to-catch-on/

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